Recent reputational polls recognize Amazon for being innovative, trusted, visible, and favorable.
The results of four major annual reputational rankings have been released—and Amazon ranked at or near the top in each of them. The Harvard CAPs Harris Poll, Morning Consult Most Trusted Brands list, the Axios Harris Poll, and Boston Consulting Group’s Most Innovative Companies report released rankings that look at various factors that make up a company’s overall reputation—favorability, trustworthiness, visibility, and innovation.
Harvard CAPs Harris Poll
Morning Consult Most Trusted Brands
Axios Harris Poll
Boston Consulting Group
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